Richard Henderson, CEO and Creative Director, R-Co., Asia Partner of CBX ColemanBrandworx
The Olympics-aren't they a brand unto themselves? Yes, and that's part of the challenge Richard Henderson's design firm took on when they accepted the job of developing a brand strategy for the Sydney 2000 Games. International Olympic Committee guidelines
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.
Branding, Case Studies in Design, Brand Design