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R.O.I.=Return on Imagination

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Richard Henderson, CEO and Creative Director, R-Co., Asia Partner of CBX ColemanBrandworx


The Olympics-aren't they a brand unto themselves? Yes, and that's part of the challenge Richard Henderson's design firm took on when they accepted the job of developing a brand strategy for the Sydney 2000 Games. International Olympic Committee guidelines




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Branding, Case Studies in Design, Brand Design

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