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Finding the Heart of Your Brand

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Description
AUTHOR(S):

Scott Lerman, Founding Partner, Lucid Brands; William Ayres, Creative Director, Infinia Group

 

In an entertaining graphic format, Lucid Brands' Scott Lerman offers some principles that help generate compelling brands. Begin by concisely defining your organization's character and aspirations. Then consider P.I.E., potential, importance, and ease. Ea

 

PUBLISHED: 2006

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Brand Design

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