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Strategy for the Real World

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Description
AUTHOR(S):

Kevin McCullagh, Co-Founder, Plan, London

 

Where strategy is concerned, it is well to keep the old adage about the best-laid plans in mind. This does not mean that companies should not consider and plan for the future; but it does mean that they should be agile and flexible enough to take advantag

 

PUBLISHED: 2006

 

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Case Studies in Design, Design Strategy, Design Thinking, Product Design, Product Development

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