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Forecasting the Frontiers of Design

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James Woudhuysen, Professor, Forecasting and Innovation, De Montfort University, UK


A skeptic where business gurus and trends are concerned, De Montfort University professor James Woudhuysen reveals himself to be somewhat of a contrarian in this entertaining article, debunking such ideas as the current fixation on customer experience, wh




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Design Thinking, Design Thinking Education, Service Design

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