Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Building Brands: A Shift in Strategy for Cascade Designs

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Liz Brown, Writer, Ziba; Eric Park, Creative Director, Ziba


In 2001, Mountain Safety Research (MSR), a manufacturer of high-performance back-country gear, was acquired by Cascade Designs. Not long afterward, Cascade approached product design firm Ziba to help define a new line of outdoor stove products for MSR, as




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Branding, Case Studies in Design, Design Strategy, Design Management, Brand Design

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal