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Building Brands: A Shift in Strategy for Cascade Designs

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Liz Brown, Writer, Ziba; Eric Park, Creative Director, Ziba


In 2001, Mountain Safety Research (MSR), a manufacturer of high-performance back-country gear, was acquired by Cascade Designs. Not long afterward, Cascade approached product design firm Ziba to help define a new line of outdoor stove products for MSR, as




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Branding, Case Studies in Design, Design Strategy, Design Management, Brand Design

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