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Integrating Design into Strategic Management Processes

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Description
AUTHOR(S):

Ron Sanchez, Professor of Management, Copenhagen Business School, Denmark

 

To be considered useful participants in strategic management processes, designers must understand clearly the issues that managers consider in deciding a strategy; they must identify the ways in which they can most usefully contribute to managers' strateg

 

PUBLISHED: 2006

 

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Design Process, Design Strategy, Design Services, Organizational Design, Package Design, Product Design

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