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Stories: The Way We Inspire Ourselves and Each Other

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Eun-Kyong Baek, Lecturer, Design Management and Innovation, DeMontfort University, UK


Cognitive scientist Jerome Bruner posits that human beings have two modes of thinking. One is paradigmatic-logical and rational and concerned with abstract generalities or universals, and the other is narrative-a mode that is imaginative, addresses human




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Case Studies in Design, Product Design, Product Development, Storytelling, Package Design

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