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Freedom for Superstar Designers? Lessons from Art History

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AUTHOR(S):

Jeffrey F. Durgee, Associate Dean, Associate Professor, Rensselaer Polytechnic Institute

 

This provocative article suggests that superstar designers owe much more to their marketing departments than is commonly accepted. In fact, writes Jeffrey Durgee of the Lally School of Management and Technology at Rensselaer Polytechnic Institute, the ele

 

PUBLISHED: 2006

 

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Design History, Design Thinking, Branding, Brand Design

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