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Driving Creativity and Innovation Through Culture

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Anne Archer, Manager Account Services, Optima USA; Doris Walczyk, Brand Strategist, Optima USA


Plenty has been said about the influence of corporate culture on innovation and creativity, but not as much attention has been paid to the types of corporate culture that best drive a company that is actually dedicated to innovation and creativity-that is




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Branding, Case Studies in Design, Brand Design

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