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Treat Your Organization as a Prototype: The Essence of Evidence-Based Management

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AUTHOR(S):

Jeffrey Pfeffer, Professor, Stanford University; Robert I Sutton, Professor, Stanford Engineering School

 

Evidence-based management can be generally summarized as "finding, facing, and acting on the best facts.” It certainly sounds simple, but unfortunately, as these two authors, both professors at Stanford University, point out, "Many companies suffer becaus

 

PUBLISHED: 2006

 

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