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Evoking Brand Values with Design

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Description
AUTHOR(S):

Jonathan Knight, Director, Frazer Designers

 

2006 Emerald Management Reviews Citation of Excellence winner. Selected as one of the fifty best articles.The challenge for designers, writes Jonathan Knight of UK-based Frazer Designers, "is to make a better product, even if that product is one of the

 

PUBLISHED: 2006

 

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Branding, Product Development, Product Design, Brand Design, Interaction Design

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