Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Bringing the Future into Global Brands

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Tony Kim, Professor of Design Management, IDAS, Hongik University, Korea


Great products are designed to connect with the lifestyles and values of their intended customers. Only thing is, the services and benefits these products offer to their current customers were designed and developed to satisfy the lifestyles and values of




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Branding, Product Design, Product Development, Brand Design

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal