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Measuring Success: Using Consumer Research to Document the Value of Package Desi

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AUTHOR(S):

Scott Young, President, Perception Research Services

 

Despite the trepidation designers often feel about having their work tested-after all, who wants to have their creative efforts translated into attribute ratings, 5-point scales, and purchase interest numbers-as clients increasingly recognize the power of

 

PUBLISHED: 2006

 

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Product Design, Product Development

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