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Profiting by Design

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Chris Bedford, President, Karo Group; Julie H. Hertenstein, Associate Professor, Northeastern University; Marjorie B. Platt, Professor, Northeastern University; Gus Desbarats, Chairman & Co-Founder, The Alloy, UK


Judging from the popular press, as well as leading business writers, a consensus seems to be growing that good design is good business. But inevitably the question comes: How does one measure good design? And if we are spending money on design, how do we




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