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Convergence: New Management Imperatives and Their Effect on Design Activity

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AUTHOR(S):

Naomi Gornick, Honorary Professor, University of Dundee

 

There is a shift noticeable in the world of commerce. Corporate managers are encouraged to think more creatively. Innovation is every company's goal, and MFAs are starting to look just as good as MBAs to corporate recruiters; their conceptual and modeling

 

PUBLISHED: 2006

 

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