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Designing Dialogues: Customizing Communications and Communication Paths

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Description
AUTHOR(S):

Roger Sametz, President, Sametz Blackstone Associates

 

The premise of this example-filled article is simple enough: Companies spend too much time communicating to their customers, and not enough communicating with them. "In our personal conversations,” writes Roger Sametz, principal of the Sametz Blackstone A

 

PUBLISHED: 2006

 

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Branding, Communications Design, Identity Design, Brand Design

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