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Time for Design

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Jeanne Liedtka, Professor, University of Virginia; Henry Mintzberg, Professor, McGill University


It has been noted in many places that finally design is being noticed as a remedy for many of business's ills. Unfortunately, write Jeanne Liedtka, of the University of Virginia's Darden School of Business, and Henry Mintzberg, of Montreal's McGill Univer




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Design Thinking, Design Process, Product Development, Architecture

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