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Design and Culture: Developing a Nation’s Brand with Design Management

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Description
AUTHOR(S):

Tetsuyuki Hirano, President, Hirano & Associates

 

Japan-land of geishas and Zen masters, and also of drone-like "salary men," animé, and manga comics. The traditional and the modern faces of this country are, of course, both stereotypes, and neither reflects the reality of Japan. Nevertheless, writes Tet

 

PUBLISHED: 2006

 

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Design Thinking, Case Studies in Design, Design in Government, Design Strategy

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