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Design and Culture: Developing a Nation’s Brand with Design Management

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Tetsuyuki Hirano, President, Hirano & Associates


Japan-land of geishas and Zen masters, and also of drone-like "salary men," animé, and manga comics. The traditional and the modern faces of this country are, of course, both stereotypes, and neither reflects the reality of Japan. Nevertheless, writes Tet




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Design Thinking, Case Studies in Design, Design in Government, Design Strategy

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