Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

The Design Imperative in Consumer Goods

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Claudia Kotchka, VP of Design Innovation and Strategy, Procter & Gamble

 

Design was always important to Procter & Gamble. "From the start," writes Claudia Kotchka, P & G's vice president for design innovation and strategy, "we felt design was important, because we were interested in branding, and if you are going to brand some

 

PUBLISHED: 2006

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Product Design, Product Development, Design History

more Calendar

9/25/2016
Cambridge Innovation Walk #DLC16

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal