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Breaking from Tradition: Market Research, Consumer Needs, and Design Futures

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Rachel Cooper, Professor, Design Management, University of Salford, UK; Martyn Evans, Senior Lecturer, School of Art and Design, University of Salford, UK


Companies that amass loyal customers are companies that know their customers well. Not only do they know their customers, but they are also well-versed in the issues surrounding the consumption of the goods and services they provide. There's only one way




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