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Driving Brand Loyalty on the Web

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Description
AUTHOR(S):

Christina Jackson, Director of Strategic Alliances, Aquent

 

Enough years have passed since the advent of the World Wide Web that an entire industry of consultants has sprung up to address issues from usability to search engines. Most managers agree that the company website is a crucial touch-point for customers, a

 

PUBLISHED: 2006

 

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Branding, Customer Experience CX, Brand Design, Web Design, CX Design

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