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Caterpillar Dealer Identity: Customer Loyalty and an Extraordinary Partnership

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Martin Gierke, Manager, Brand Strategy and Education, Caterpillar Inc.


Caterpillar Inc. began in 1925 with the merger of two companies and the debut of the steam tractor. It is now a global corporation that manufactures products in 50 US facilities and in 65 other locations, from Australia to South Africa. But the most publi




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