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Experience Design that Drives Consideration

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Kevin Clark, Director, Brand Experience Design, IBM; Ron Smith, Senior Strategic Designer, Customer Experience Design, IBM; Kazuhiko Yamazaki, Manager, User Experience Design Center, IBM, Japan


To assure customer loyalty, it used to be enough to make a better product than the competition's. But now, as everyone knows, product offerings quickly become interchangeable (the commoditization process), and loyalty quickly evaporates. Distinctiveness,




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Customer Experience CX, Case Studies in Design, Product Design, Product Development, CX Design, Communications Design

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