Kevin Clark, Director, Brand Experience Design, IBM; Ron Smith, Senior Strategic Designer, Customer Experience Design, IBM; Kazuhiko Yamazaki, Manager, User Experience Design Center, IBM, Japan
To assure customer loyalty, it used to be enough to make a better product than the competition's. But now, as everyone knows, product offerings quickly become interchangeable (the commoditization process), and loyalty quickly evaporates. Distinctiveness,
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.
Customer Experience CX, Case Studies in Design, Product Design, Product Development, CX Design, Communications Design