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Using Design to Drive Loyalty

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Description
AUTHOR(S):

Helen Roberts, European Director, GfK NOP, London

 

All organizations try to structure their offerings and their services in an attempt to gain customer loyalty. It's just that many of them tend to leave this consideration until the very end of the development process for the product or the service. This i

 

PUBLISHED: 2006

 

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Customer Experience CX, Design Thinking, Branding, CX Design, Communications Design

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