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Building the Perfect Product: The Story of the DeWalt Cordless Nailer

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James Watson, Industrial Design Senior Manager, Black and Decker’s Industrial Products Group


DeWalt had done its homework. The target market-professional power-tool users-tended to stay away from tools that sported typical household brand names. Launched in 1992, the DeWalt brand covered a product line designed specifically for the needs of contr




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Design Process, Industrial Design, Design Research

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