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It’s Not What Design Is, It’s What Design Does

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Pradeep Sharma, Head of Bath School, Art & Design, UK; Dean Poole, Creative Director, Alt Group, New Zealand


In some ways, it is easier for small and medium-size enterprises to make design a big part of their operations as a way to grow and transform their businesses than it is for larger organizations. Pradeep Sharma, head of the UK's Bath School of Art & Desig




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Innovation, Design Thinking

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