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The Holistic Consumer Experience - Insights from DMI Members

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Description
AUTHOR(S):

JoeEllen Kames, Manager, Experience Planning, Motorola; Audrey Arbeeny, Executive Producer, Audiobrain; Rich Levy, Prinipal, Creative Director, RLP + Creative Group; Mel Lim, Design + Business Consultant, Mel Lim Design

 

What is the best customer experience brand you have encountered or designed? What made it so compelling? Which brand elements comprise a holistic customer experience? How do you engage and keep customers engaged across a breadth of touch-points, and what

 

PUBLISHED: 2009

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Customer Experience CX, Service Design, Branding, CX Design, User Experience Design, Brand Design

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