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Storyboard Your Strategy: Think About, Design, and Measure the Whole Experience

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David W. Norton, Principal, Lead Strategist, Stone Mantel; James Kranefeld


The old adage, "When you're a hammer, everything looks like a nail," can apply to the design process. Consider a cross-functional team working on a new product and putting together a customer experience. As Stone Mantel's Dave Norton explains: "The busine




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