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Storyboard Your Strategy: Think About, Design, and Measure the Whole Experience

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AUTHOR(S):

David W. Norton, Principal, Lead Strategist, Stone Mantel; James Kranefeld

 

The old adage, "When you're a hammer, everything looks like a nail," can apply to the design process. Consider a cross-functional team working on a new product and putting together a customer experience. As Stone Mantel's Dave Norton explains: "The busine

 

PUBLISHED: 2009

 

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Design Tools, Design Strategy, Storytelling

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