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Mapping the Customer’s Experience Through Brand Design

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Description
AUTHOR(S):

Michael D’Esposo, Senior Partner, Lippincott, Boston Office; Fabian Diaz, Design Partner, Lippincott, New York Office

 

For leaders of most large corporations, a brand program is not a design exercise-it's a business initiative, subject to issues of return on investment and cost-effectiveness. The truth is, though, that the best designers also see a brand program as a busi

 

PUBLISHED: 2009

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, CUstomer Experience CX, Brand Design, CX Design, Identity Design

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