Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Creating a Cultural Point of View: Design for International Brand Translation

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Paula Stafford, Executive Vice President, Callison

 

The very affluent, it turns out, tend to share a particular expectation of what luxury looks like, whether they shop in Jakarta or in Dubai. That said, there are cultural differences that must be respected. Middle Eastern shoppers, for example, appreciate

 

PUBLISHED: 2009

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Customer Experience CX, Service Design, CX Design, Identity Design

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

10/13/2016
DMI: NightOut - Philadelphia

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal