Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Creating a Cultural Point of View: Design for International Brand Translation

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Paula Stafford, Executive Vice President, Callison


The very affluent, it turns out, tend to share a particular expectation of what luxury looks like, whether they shop in Jakarta or in Dubai. That said, there are cultural differences that must be respected. Middle Eastern shoppers, for example, appreciate




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Customer Experience CX, Service Design, CX Design, Identity Design

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal