Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Platforming: Evolving the Paradigm of Branding

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Valerie Jacobs, Group Director, LPK Trends


As a design forecaster, Valerie Jacobs observes a divide between how designers see their role in brand building and how people actually experience and use brands. She believes that creating "platforms" that people can resonate with rather than buy into wi




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Branding, Experience Design, Brand Design, Marketing

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal