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Platforming: Evolving the Paradigm of Branding

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Valerie Jacobs, Group Director, LPK Trends


As a design forecaster, Valerie Jacobs observes a divide between how designers see their role in brand building and how people actually experience and use brands. She believes that creating "platforms" that people can resonate with rather than buy into wi




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Branding, Experience Design, Brand Design, Marketing

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