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The Media You Own Versus the Media You Rent

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Nick Foley, Managing Director, Landor Associates, Sydney; James Cockerille, Director of Brand Strategy, Landor Associates, Sydney


Is your company getting the most out of the brand assets it owns (packaging, delivery vehicles, home page, stationery, retail buildings, and the like)? Or are you shoveling most of your advertising dollars into the media you rent (billboards, banner ads,




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Design Tools, Business Model Design, Customer Experience CX, Marketing, Brand Design, CX Design

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