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The Media You Own Versus the Media You Rent

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Description
AUTHOR(S):

Nick Foley, Managing Director, Landor Associates, Sydney; James Cockerille, Director of Brand Strategy, Landor Associates, Sydney

 

Is your company getting the most out of the brand assets it owns (packaging, delivery vehicles, home page, stationery, retail buildings, and the like)? Or are you shoveling most of your advertising dollars into the media you rent (billboards, banner ads,

 

PUBLISHED: 2009

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Design Tools, Business Model Design, Customer Experience CX, Marketing, Brand Design, CX Design

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