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Unleashing the Full Potential of Design Thinking as a Business Method

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Christiane Drews, Independent Design Strategist, Specialising in Product Innovation and Development Strategy


What is the mindset that leads a company toward design thinking? How do designers use design thinking, and what are its uses for the larger business community? Researcher and consultant Christiane Drews interviewed 13 experts from business, business educa




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Design Thinking, Business Model Design, Human Centered Design

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