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Samsung Electronics and the Pathway to Integrated Design Success

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Kyung-won Chung, Vice Mayor, Metropolitan Government, Seoul, Korea; Karen Freeze (1945-2009), Senior Research Fellow, DMI


In this past two decades, Samsung has built a reputation as a design-driven company, one that puts design at the heart of its corporate strategy. Kyung-won Chung, currently a vice mayor of the metropolitan government of Seoul, South Korea during his leave




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Design Leadership, Case Studies in Design, Product Design

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