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Your New Design Process Is Not Enough - Hire Design Thinkers!

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Mauro Porcini, Head of Design, Consumer & Office Business Worldwide, 3M


As head of design for the Consumer & Office Business Worldwide division of 3M and having founded and run a design consulting firm, Mauro Porcini has had ample opportunity to ponder design's role in a corporate setting. "In any process aiming to generate n




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Design Process, Design Thinking, Product Development, Business Model Design

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