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Design Brings Innovation to the Base of the Pyramid

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Description
AUTHOR(S):

Aguinaldo dos Santos, Head of the Sustainable Design Research Center, Federal University of Paraná, Brazil; Aline Kramer, PhD Candidate, TUM School of Management (Munich, Germany); Co-founder, Emergia Institute; Carlo Vezzoli, Director, Design and System

 

In Brazil, nearly half the population earns less than $325 a month and lives in rural areas or urban shantytowns. Despite this reality, Brazilian companies tend to ignore the poor as consumers, focusing their efforts on the haves. One company, however, sa

 

PUBLISHED: 2009

 

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Innovation, Design and Social Value, Emerging Markets

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