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Managing Design as a Core Competency: Lessons from Korea

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Brigitte Borja de Mozota, Director of Research, Parsons Paris School of Art and Design; Bo Young Kim, Assistant Professor, Seoul School of Integrated Sciences and Technologies


Considering design as an intangible asset (which, given new international accounting standards, is more and more often the case) leads to an examination of how successful companies tend to move from the use of design as a means of differentiation to the u




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