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Designing Business: New Models for Success

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Heather M.A. Fraser, Director of Rotman Designworks, Rotman School of Management, University of Toronto


The greatest benefit of "design thinking" comes when it is used to design the very business it serves-to craft its strategies and business models. This author introduces "three gears of business design," a methodology that incorporates user understanding,




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Business Model Design, Business Model Innovation, Design Thinking, Design Strategy

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