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Get Real and Prosper: Why Social Media Demands Authentic Brands

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William Faust, Partner and Chief Strategy Officer, Ologie; Leigh Householder, Associate Strategy Director, Ologie


With the growing number of company-sponsored opportunities for interactive digital experiences, William Faust and Leigh Householder stress the need for authenticity. Companies are finding that designing for social media, such as Facebook, MySpace, and Twi




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Branding, Social Media, Brand Design

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