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Get Real and Prosper: Why Social Media Demands Authentic Brands

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Description
AUTHOR(S):

William Faust, Partner and Chief Strategy Officer, Ologie; Leigh Householder, Associate Strategy Director, Ologie

 

With the growing number of company-sponsored opportunities for interactive digital experiences, William Faust and Leigh Householder stress the need for authenticity. Companies are finding that designing for social media, such as Facebook, MySpace, and Twi

 

PUBLISHED: 2009

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Social Media, Brand Design

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