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Packaging and the Environment: A Cross-Cultural Perspective

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AUTHOR(S):

Scott Young, President, Perception Research Services

 

Green: to be or not to be? "At the end of the day, it's the consumers' decision, and they're not doing anything about it,” says one CEO. But is this true? How do consumers actually perceive green products and services? Obviously, their awareness and perce

 

PUBLISHED: 2008

 

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Packaging, Sustainable Design, Marketing

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