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Toward the Management of Design Creativity: Personal Creativity Modes, Design Ac

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Yong Se Kim, Creative Design Institute, Sungkyunkwan University, Korea; Myung Sook Kim, Creative Design Institute, Sungkyunkwan University, Korea; Douglass J. Wilde, Design Division, Stanford University


Cognitive preferences can be related to the creativity required for design tasks. In this paper, personal creativity modes are described from a cognitive preference theory perspective, and the design activity characteristics related to personal creativity




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