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The Role of Chief Executive Officers in Design Management Exercises: Content Ana

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Min Jeong Song, Professor, Department of Industrial Design, KAIST; Kyung-won Chung, Professor, Department of Industrial Design, KAIST


There has been a huge paradigm shift in the field of design in accordance with the arrival of the digital economy. The role of design has significantly changed from mere product styling in the twentieth century into a core business strategy in the twenty-




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