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Simply Complex: An Historical Perspective on Why Western Methodologies Do Not Al

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Selena Griffith, Lecturer, University of New South Wales; David Tan, Brand Strategy Director, Maracas Inc.


The four "little dragons" of Asia (South Korea, Taiwan, Hong Kong, and Singapore), along with China, have in the past few decades become a great pillar of the modern industrial world, right beside Europe and North America. These Asian elites have attracte




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