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Local Cultures and Global Corporations

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Description
AUTHOR(S):

Ashwini Asokan, User Experience Group, Intel Corporation; Michael J. Payne, User Experience Group, Intel Corporation

 

More than ever before, booming economies and growing levels of disposable income have placed many countries on the global consumer market landscape. Users, embedded in their own cultures and societies, are also consumers of global products and information

 

PUBLISHED: 2008

 

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