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How to Make Sure a Brand Behaves Itself

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Mark Churchman, Senior Global Creative Director, Idenitity and Communication Design, Philips Design; Thomas Marzano, Senior Consultant, Innovation Design, Philips Design


Philips is an exceptionally diverse company in terms of the amount of products it offers, the variety of categories these products fall under, and the global scale of its operations. This makes the challenge of orchestrating the brand across such a wide s




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Business Design, Design Leadership, Brand Design

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