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How to Make Sure a Brand Behaves Itself

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Description
AUTHOR(S):

Mark Churchman, Senior Global Creative Director, Idenitity and Communication Design, Philips Design; Thomas Marzano, Senior Consultant, Innovation Design, Philips Design

 

Philips is an exceptionally diverse company in terms of the amount of products it offers, the variety of categories these products fall under, and the global scale of its operations. This makes the challenge of orchestrating the brand across such a wide s

 

PUBLISHED: 2008

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Business Design, Design Leadership, Brand Design

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