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Bottom-Up Design Leadership as a Strategic Tool

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Ki-Young Nam, Assistant Professor, Department of Industrial Design, KAIST; Mi-Jin Jung, MS Candidate, Department of Industrial Design, KAIST


Bottom-up leadership (in which employees become empowered to offer their ideas and innovations that percolate up to the higher levels of management) and thought leadership (in which nurturing new and useful ideas takes precedent over managing people and p




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Design Leadership, Design Strategy, Service Design

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