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Unleashing the Power of Design Thinking

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Kevin Clark, Program Director, IBM Corporate Marking and Communications; Ron Smith, Experience Strategist, IBM Corporate Marking and Communications


Using the power of design thinking to its best advantage means awakening design instincts and methods in business executives and organizations that we may not have even considered working with. Until then, say these authors, both IBM veterans, design thin




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Design Thinking, Education Experience Design, Design Leadership, Experience Design

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