Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

The Mathematics of Brand Satisfaction

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Chris Rockwell, President, Lextant


The interplay between consumer expectation and consumer experience is the subject of this quasi-mathematical article by Chris Rockwell, the president of Lextant, a user experience research firm. If a customer has a poor experience with a highly touted pro




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Branding, Case Studies in Design, Brand Design

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal