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The Mathematics of Brand Satisfaction

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AUTHOR(S):

Chris Rockwell, President, Lextant

 

The interplay between consumer expectation and consumer experience is the subject of this quasi-mathematical article by Chris Rockwell, the president of Lextant, a user experience research firm. If a customer has a poor experience with a highly touted pro

 

PUBLISHED: 2008

 

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Branding, Case Studies in Design, Brand Design

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