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Achieving Brand-Driven Business Success

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Description
AUTHOR(S):

Connie Birdsall, Creative Director, Lippincott; Neil Johnston, Senior Partner, Lippincott

 

A powerful brand heightens awareness of a product or service and shifts demand in its favor. But unless that brand is part of a coherent brand strategy-and unless the brand strategy, in turn, is integral to the company's overall business direction-the com

 

PUBLISHED: 2008

 

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Branding, Case Studies in Design, Brand Design

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