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How Tangible is Your Brand?

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Description
AUTHOR(S):

Mary Weisnewski, Principal, Kite, Inc.

 

When an organization is new and small, it's easy to express what it stands for, and why. But as it expands in size and geographical reach, the company will need to capture its core organizational beliefs-and make them tangible-if it wants to strengthen it

 

PUBLISHED: 2008

 

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Branding, Brand Design

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